About | MediatronicaMediatronica

About Us

Mediatronica is an entrepreneurial social business partner and incubator that helps companies grow their brands and create new revenue streams using Facebook and social media. We're a digital agency born of emergent technology, multi-platform media & start-up culture. Our capabilities include strategy, planning, product development, social content creation, media buying, and community management. Mediatronica customers include Proximo Spirits, Blue Man Group, The Coca-Cola Company, Carat, Initiative, FullSix, and Y&R. Mediatronica was founded in January 2006 and is head-quarted at 240 Madison Ave in New York City.

Working with Us

Mediatronica's process starts with our Partners working with you and your team to define metrics of success and map out a path to achieving your sales and ROI goals.

New Revenue Streams

Mediatronica can help you identify and analyze new revenue streams for your brands. We will pursue these opportunities as your partner, sharing in the risk and cost of prototyping new products and services and finding creative ways to deliver new lines of business and revenue.

Clear Recommendations and Options

One of Mediatronica's greatest strengths is our ability to filter actionable intelligence out of your company's sales, CRM, web, and social media data. We work with you to understand your business goals, organize, collect, and unify your data, and provide you with simple clear business recommendations and options. We also help empower your teams and internal leaders by establishing processes, providing regular reports and reporting tools

Maximizing Existing Assets and Agencies

Mediatronica helps you transform your existing assets into social assets. For example, we can work with your creative agencies to transform your TV productions and commercials into interactive games, apps, campaigns, and digital tool-kits for your local markets. And we can work with your media agencies to amplify and integrate your media buys with strategic digital and social media advertising.

Team

Zac Davis - Partner, Technology & Operations

Zac is a web pioneer and modern-day Tom Sawyer - happy with a camera in hand or code on his screen. He is unique in his ability to think-aloud with software, elegantly solve complex problems, and consistently deliver apps, pages and sites that make users smile in delight. In his teens Zac pursued his passion for creativity and storytelling through filmmaking. In 2003, inspired to share and promote his films, he created MedicineFilms.com. The site was the world's first mash-up of blogging, online video and user-profiles, a pioneering user-generated video sharing site that attracted online video's thought leaders and was featured at the world's first Video Blogging conference at NYU ITP. In 2006, Zac joined with Eli Chapman to co-found Mediatronica with the goal of developing social cinema products and services. Today, Zac leads Mediatronica's company and client software and system design, development and scaling. Zac earned his B.A. from the University of Central Florida in 2005 with a degree in Digital Media. He lives in Chicago with his fiancee but maintains a technomadic lifestyle...

Eli Chapman - Partner, Strategy & Incubation

Eli is an entrepreneur with experience developing and producing original content and software. He's spoken at digital media events such as Vloggercon, Syndicate, the International Institute for Film Financing, and Beyond Broadcast, and was a founding member of the New York digital media groups Mobile Monday and Unmediated.org. Eli founded Mediatronica in January 2006 and is responsible for company and client communications, strategy, media, and new business incubation. Before Mediatronica, Eli worked for Avid Technology, MTV, Discovery Times, and Javu Technologies. At Avid Technology he was Manager of New Market Development, working across Avid, M-Audio, Digidesign, Softimage, and Pinnacle Systems to identify product and marketing synergies and new digital media business opportunities. At Javu Technologies, Eli developed the first web-based video editing products as Product Manager for VideoFarm.com (Webby Award for Best Broadband Site). As a content creator, Eli's credits include: Creator/Executive Producer, BLOCKAHOLICS, an original reality game show, sold to MTV; Producer/Videographer, STAFFERS, Discovery/Times documentary series on the 2004 Presidential Campaign; Creator/Director, NOBODY'S HOME, an original play (nominated for Best New Play in New England). Eli studied film at Boston University (B.S. COM '97) and lives in Greenpoint Brooklyn with his wife and two children.

James Toledano - Partner, Business Development & Marketing

James is also an entrepreneur who began his career at the UK's first web design agency, Webmedia. He then embarked on a 10 year career in the digital music business after founding & launching brandnewmusic.com. He went on to run MP3.com in the UK. James has also held posts at Virgin Radio, SafeNet and before starting Neutron (the social media agency), James ran the digital arm of Ford Models and generated some 250 million video views. James studied law at King's College as well as Audio Engineering at SAE. James has resided in New York for 7 years where he is a permanent resident. He is (still) single and lives in Brooklyn's Williamsburg...

Greg Deocampo - Partner at Large

Greg is an artist and serial technology entrepreneur. He founded CoSA, makers of Adobe AfterEffects. He toured the world as a member of the pioneering live video remix group, Emergency Broadcast Network. He co-founded IFILM, the pioneering online film site. He provides consulting services to the CIA and Defense Intelligence Agency. He co-founded Mediatronica where he lead video remix technology efforts and developed the Coca-Cola business. He is a creative partner of Eclectic Method, the next generation video remix DJ group. He works from NYC, LA, and Paris. He lives on the Gulf Coast of Florida, where the sea is nice and warm.